Definition of Volume segmentation
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Volume segmentation Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
the division of a market into segments on the basis of the varying volume of demand for the product by individuals, groups or types of customers; typically, the segments are ranked to denote heavy usage, medium usage or light usage.2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.