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Definition of Vertical co-operative advertising

Vertical co-operative advertising Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
shared advertising by two or more members at different levels of a channel of distribution, each paying part of the total cost. See Co-operative Advertising; Horizontal Co-operative Advertising.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.