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Definition of Trial close

Trial close Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a technique used in selling to assess the buyer's readiness to make a purchase decision. A trial close usually takes the form of questions that ask for decisions on minor selling points; if the salesperson gets favourable responses to these questions, he or she can more confidently attempt to close the sale. See Close; Minor Points Close.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.