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Definition of Short-term profit maximisation

Short-term profit maximisation Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a pricing objective in which a firm aims to make as much profit as possible as quickly as possible; maximum market penetration and long-term profit considerations are ignored.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.