Definition of Services marketing
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Services marketing Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
Services marketing Definition from Encyclopedia Dictionaries & Glossaries
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Services marketing is a sub-field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast moving consumer goods (FMCG) and durables) and services marketing. Services marketing typically refers to both business to consumer (B2C) and business to business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services.
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