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Definition of Product line expansion segmentation strategy

Product line expansion segmentation strategy Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
one of four possible segmentation strategies (with concentrated segmentation strategy, market segment expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target; in a product line expansion segmentation approach a firm offers several products to one segment. See Segmentation Strategies; Concentrated Segmentation Strategy; Market Segment Expansion Strategy; Differentiated Segmentation Strategy.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.