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Definition of Marketing environment

Marketing environment Definition from Business & Finance Dictionaries & Glossaries
Marketing environment Definition from Encyclopedia Dictionaries & Glossaries
English Wikipedia - The Free Encyclopedia
The market environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships with customers. Three levels of the environment are 3: Micro (internal) environment - small forces within the company that affect its ability to serve its customers. Meso environment – the industry in which a company operates and the industry’s market(s). Macro (national) environment - larger societal forces that affect the microenvironment.

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