Definition of Marketing environment
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Marketing environment Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
the internal and external influences which affect marketing decision-making and have an impact on its performance. See Macro-environment; Micro-environment.2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Raynet Business & Marketing Glossary
the specific environment in which the company operates (also termed micro-environment or immediate environment). includes customers competitors, suppliers, intermediaries, publics, stakeholders etc. (see SPICCand PEST).Copyright © 2001, Ray Wright
Marketing environment Definition from Encyclopedia Dictionaries & Glossaries
English Wikipedia - The Free Encyclopedia
The market environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships with customers. Three levels of the environment are 3: Micro (internal) environment - small forces within the company that affect its ability to serve its customers. Meso environment – the industry in which a company operates and the industry’s market(s). Macro (national) environment - larger societal forces that affect the microenvironment.
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