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Definition of Macro-environment

Macro-environment Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.