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Definition of Low-touch service

Low-touch service Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
customer service characterised by a low level of personal contact with customers; low-touch customer service is primarily automated or provided by vending machines, such as automatic telling machines at banks, self-service petrol pumps at garages, etc. See High-Touch Service.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.