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Definition of Informational influence

Informational influence Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
one of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups; informational influence occurs when the group is the source of information about products and brands. See Reference Groups; Comparative Influence; Normative Influence.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Informational influence Definition from Encyclopedia Dictionaries & Glossaries
English Wikipedia - The Free Encyclopedia
Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.

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