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Definition of Inept set

Inept set Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way as a sourch of information. See Inert Set; Evoked Set.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.