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Definition of Horizontal price fixing

Horizontal price fixing Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
the practice, usually unlawful, of sellers of different brands of the same product making agreements to charge the same price to consumers. See Collusion; Price Fixing; Vertical Price Fixing.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.