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Definition of Evaluative criteria

Evaluative criteria Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
features of a supplier, product, etc. considered by a buyer when choosing between alternatives; evaluative criteria may be objective or subjective.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.