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Definition of Direct marketing channel

Direct marketing channel Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a distribution channel in which no intermediaries are used; a manufacturer sells direct to an end-user; also called a Zero Level Channel. See Channel Length.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.