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Definition of Data collection

Data collection Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
the activity of gathering facts or information about a subject in a marketing research study. See Marketing Research.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Data collection Definition from Encyclopedia Dictionaries & Glossaries
English Wikipedia - The Free Encyclopedia
Data collection is the process of gathering and measuring information on targeted variables in an established systematic fashion, which then enables one to answer relevant questions and evaluate outcomes. The data collection component of research is common to all fields of study including physical and social sciences, humanities and business. While methods vary by discipline, the emphasis on ensuring accurate and honest collection remains the same. The goal for all data collection is to capture quality evidence that then translates to rich data analysis and allows the building of a convincing and credible answer to questions that have been posed.

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