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Definition of Corporate mission statement

Corporate mission statement Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
the answer to the question "What business are we in?"; the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.