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Definition of Copy strategy statement

Copy strategy statement Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a document prepared by advertising agency executives as a guide for their creative staff in the preparation and execution of an advertisement; the copy strategy statement describes the objectives, content, support and tone of the desired advertisement.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.