Definition of Consumer product classes
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Consumer product classes Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
categories of goods and services bought by consumers for their personal use; classes include convenience goods, shopping goods, specialty goods, unsought goods, and services.2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.