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Definition of Cognitive dissonance

Babylon English

discrepancy between what a person does and what they think or believe; psychological state of conflict that occurs when a person's behavior contradicts their thoughts or beliefs
Cognitive dissonance Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased. The buyer wonders whether the right choice has been made.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Cognitive dissonance Definition from Encyclopedia Dictionaries & Glossaries
English Wikipedia - The Free Encyclopedia
In psychology, cognitive dissonance is the mental stress or discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, performs an action that is contradictory to one or more beliefs, ideas or values, or is confronted by new information that conflicts with existing beliefs, ideas, or values.

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