Definition of Augmented product
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Augmented product Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc. See Core Product; Tangible Product.2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Raynet Business & Marketing Glossary
value added to a product after purchase e.g. delivery, returns policy, guarantees etc. (see supplementary added value).Copyright © 2001, Ray Wright
Augmented product Definition from Encyclopedia Dictionaries & Glossaries
English Wikipedia - The Free Encyclopedia
In marketing, a whole product is a generic product (or core product) augmented by everything that is needed for the customer to have a compelling reason to buy. The core product is the tangible product that the customer experiences. The whole product typically augments the core product with additional elements required for the product to have compelling value to a customer. For example, if a personal computer is the core product, then whole product would include software applications, training classes, peripheral devices (mouse, keyboard, printer, etc.), and internet service. Without these additional product components, the core product would not be very useful.
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