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Definition of Ambient media

Ambient media Definition from Business & Finance Dictionaries & Glossaries
Raynet Business & Marketing Glossary
media that uses ambient advertising.
Copyright © 2001, Ray Wright
Ambient media Definition from Encyclopedia Dictionaries & Glossaries
English Wikipedia - The Free Encyclopedia
Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry. It is the name given to a new breed of out-of-home products and services determined by some as non-traditional or alternative media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.

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