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Definition of Alternative media

Alternative media Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
media vehicles, apart from the traditional ones, which are available for promotional purposes; examples of newer alternative media are video catalogs and audiotext. See Video Calalog; Audiotext.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Alternative media Definition from Encyclopedia Dictionaries & Glossaries
English Wikipedia - The Free Encyclopedia
Alternative media are media that differ from established or dominant types of media in terms of their content, how they are produced or how they are distributed. Alternative media take many forms including but not limited to print, audio, video, Internet and street art. Some examples include the counter-culture zines of the 1960s, ethnic and indigenous media such as the First People’s television network in Canada (later rebranded Aboriginal Peoples Television Network), and more recently online open publishing journalism sites such as Indymedia.

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