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Definition of Adaptation approach to pricing

Adaptation approach to pricing Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region; also referred to as the Polycentric Approach. See also Extension Approach; Geocentric Approach.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.